RESULT
This was my first experience working with such an extensive approval process, since the Homecoming Committee, T-Pain's representatives, and my supervisor at OSI all had to approve the final graphics. We went through many drafts, some more similar to the album cover than others, before landing on a more subtle, radial reference to the cover. I learned a lot about balancing what the client wants and what I feel would be the best as the designer.
BRIEF
Each year, the UCF Homecoming Committee hosts Concert Knight, the largest entertainment event in UCF's Homecoming Week. In 2022, the committee presented T-Pain, and the Homecoming Theme was Y2K.
WHAT WE DID
The Homecoming Committee requested the poster include references to T-Pain's album Thr33 Ringz while still following the Y2K Brand Guide that OSI Design Group was provided with.
ORGANIZATION
OSI Design Group x UCF Homecoming Committee
TIMELINE
May 2022 - July 2022
CATEGORY
Event Marketing